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Sling TV Joining Comcast X1 Set-Top

22 Nov, 2016 By: Erik Gruenwedel

Comcast Cable and Sling TV Nov. 22 announced an agreement whereby Dish Network’s standalone online TV service app — including multicultural programming — will be available to Xfinity X1 subscribers.

X1 is a cloud-based platform that combines live TV, on-demand content, a cloud DVR and streaming video from the Web. The platform includes a voice remote control as well as Spanish user-interface. X1 is currently available across Comcast’s entire pay-TV footprint with about 40% penetration.

Comcast earlier this month announced a landmark decision with Netflix that affords — for the first time — X1 subs direct access to the subscription-streaming video pioneer.

Unique to Sling TV deal, is the availability of culturally relevant content for diverse language groups, including Arabic, Chinese, and Urdu, among others. Multicultural consumers are the fastest growing segment of the U.S. population, increasing by 2.3 million per year. Census projections show that multicultural populations will become a majority by 2044.

The Sling TV app will offer more than 425 channels, including 320+ multicultural networks in 21 languages.

“The addition of Sling TV’s multicultural programming will be an excellent complement to the existing international offerings on X1 and will be attractive to our customers,” Javier Garcia, SVP and GM of multicultural services for Comcast Cable, said in a statement.

Pricing for Sling TV will be consistent with current offers (starting from $20) on other platforms. Sling TV’s multicultural packages start at $10 per month. All Sling TV packages will be available, giving customers the option to customize packaging with genre- and language-specific add-ons.

“Sling TV’s debut on Comcast’s X1 is another step forward in our promise to consumers to be available on their favorite platforms,” Ben Weinberger, chief product officer for Sling TV, said in a statement.

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