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Rentrak Offers Updated VOD Measurement Service

15 Jun, 2011 By: Chris Tribbey

At The Cable Show in Chicago, Rentrak said it would begin offering an updated version of OnDemand Essentials, a VOD measurement service compiling data from more than 90 million TVs and the top-30 pay-TV operators in the country.

The service will cover home, Internet, over-the-top and mobile VOD data, and Rentrak said it also will give providers geographic and demographic data on VOD users.

“New devices and services are making it easier than ever to consume video everywhere and viewing habits are evolving quickly, creating new challenges in managing content,” said Cathy Hetzel, corporate president and president of the Advanced Media and Information division at Rentrak. “Only Rentrak provides the essential tools and intelligence to fully monetize this powerful platform, regardless of how content is viewed.”

Also at The Cable Show:

• Online entertainment services company Synacor announced it would enable TV Everywhere services for Mediacom, the nation’s eighth-largest cable TV company.

“Our approach to TV Everywhere will enable Mediacom to deliver a great consumer experience, and I am confident it will engage and entertain Mediacom subscribers," said Ron Frankel, president and CEO of Synacor.

• Live TV and VOD service provider MeshTV announced it had updated its service, allowing its content delivery partners to output video using multiple codecs, a key for those operators looking to offer TV Everywhere.

“This technology and our applications provide tremendous content distribution throughout the world to all rich media devices,” said Gary Hatch, CEO of MeshTV parent Antenna Technology Communications Inc.

• Time Warner Cable and Motorola Mobility announced a partnership that will give the former access to the latter’s video technology, enabling better TV Everywhere services.

“The migration of our network and in-home video services to IP represents an important shift as we look to provide our consumers with the most compelling user experience possible, and we are excited to collaborate with Motorola in the area of video gateways,” said Mike Hayashi, EVP of architecture, development and engineering for Time Warner Cable. “These types of platforms will offer our customers greater flexibility when accessing our premium services.”

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