Rentrak Inks VOD Trial with Charter3 Mar, 2009 By: Erik Gruenwedel
Rentrak Corp. March 3 said it signed an agreement with Charter Communications to begin tracking the cable operator’s subscribers’ on-demand viewing habits.
The Portland, Ore.-based data tracking and DVD rev-sharing company said its nascent “TV Essentials” service could track audience flow, retention, day part analysis and series/title comparisons, among other features.
Rentrak currently monitors anonymous viewing habits from more than 54 million set-top boxes in ongoing trials with cable operators.
Charter, founded by Microsoft co-founder Paul Allen, last month announced it would likely file for Chapter 11 bankruptcy protection some time this month, citing about $8 billion in debt.
Charter, the third largest publicly held cable operator in the U.S., reportedly serves about 5.7 million customers in 29 states.