Parks: U.S. Tops in Cord-Cutting — Except for Spain2 Mar, 2016 By: Erik Gruenwedel
Like binge-viewing, the United States leads the world in cord-cutting among pay-TV subscribers — except for Spain, according to new data from Parks Associates.
About 16% of Spanish pay-TV households subscribed to pay-TV for the first time in 2015, although the country’s broadband households still exhibit high incidences of cord-shaving, cord-cutting and “cord-nevers,” the latter households that have never subscribed to pay-TV.
Spanish households are more likely than households in other Western European markets to have never had pay-TV or to have canceled pay-TV in favor of online video.
Parks said Spain actually exceeds the U.S. in percentage of cord-cutters and broadband households that watch online video, but in the other countries — the U.K., France and Germany — the incidence of cord cutting is far lower than in the U.S.
“The percentage of consumers in the U.K., Germany and France canceling pay-TV services and instead using online video is half the rate seen in the U.S. market,” Brett Sappington, director of research at Parks Associates, said in a statement.