NASCAR, Turner Extend Digital Partnership1 Feb, 2012 By: Chris Tribbey
NASCAR and Turner Sports have restructured and extended their digital partnership, with NASCAR running editorial and business operations starting in 2013, and Turner Sports taking over advertising sales and sponsorships.
The new agreement runs through 2016.
“Turner Sports has been, and will continue to be, a great partner for NASCAR,” said Brian France, chairman and CEO of NASCAR. “Taking a leadership role, as it relates to our digital rights, is something we as the sanctioning body know is important for the future of our sport, the development of our drivers and most importantly, the experience for both our current fans and future followers.”
NASCAR’s digital and social media portfolio is headlined by NASCAR.com, which includes fantasy games, video highlights, social media elements and editorial content. Turner has managed it since 2001.
“Turner Broadcasting and NASCAR have helped make each other successful for more than 28 years through a working relationship that, over time, has evolved with the media and technology landscape,” said David Levy, president of sales, distribution and sports for Turner Broadcasting System. “The latest extension of our partnership is a strategically and fiscally enhanced business model for our company and ensures that NASCAR.com remains a core asset of Turner's leading digital ad sales portfolio.”