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More Networks Add Comcast, Twitter Social Feature

11 Dec, 2013 By: Chris Tribbey

“See It,” a feature that allows users of Comcast Xfinity TV Everywhere to watch or record TV shows, sporting events and movies via Twitter, will soon be available on more network sites and via more cable operators, starting in early 2014.

At launch in October only NBC Universal channels enabled the feature. ABC Entertainment Group, A&E Networks Group, AMC Networks, Cablevision’s Optimum TV, Charter Communications, Crown Media Family Networks, Discovery Communications, Fox Networks Group and Time Warner Cable all plan on adding the feature during the first quarter.

“When we developed ‘See It,’ we always intended to share it with other video distribution partners, television networks, apps and websites,” said Sam Schwartz, chief business development officer for Comcast Cable. “Twitter was an ideal launch partner for us given the number of TV-related conversations happening there, and we’re encouraged by the early results during our ‘preview’ period. 

“These new partners will help enhance the experience by allowing more consumers to conveniently tune, record, or watch their favorite shows and movies from the places they’re discovering them.”

ABC, FOX, FX Networks, A&E, Discovery, FOX Sports 1, Hallmark Channel, National Geographic Channel and WE TV are among the networks that are signing up to the service. Time Warner Cable, Charter Communications and Cablevision’s Optimum TV subscribers will soon have the service as well.

“See It” allows users to set DVRs, tune in to live, access VOD and set reminders.

“Millions of conversations around television occur on Twitter and ‘See It’ can turn that conversation into action," said Jana Messerschmidt, VP of business development and platform at Twitter. “We’re excited to see the continuing growth and momentum for the ‘See It’ platform and to welcome more network and distributor partners on board.”

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