Mediacom Adds Netflix to Set-Top Box4 May, 2015 By: Erik Gruenwedel
Mediacom Communications May 4 said it is embedding the Netflix app in its cable set-top boxes going forward.
The New York-based cable operator is the nation’s eighth largest cable operator in the United States serving smaller cities in the Midwestern and Southeastern regions. With 1.3 million subscribers across 22 states, the Netflix app affords subscribers easier access to the streaming service.
The deal comes as cabler operators continue to lose video subscribers to over-the-top services and changing consumer dynamics. Comcast and Cablevision just reported combined quarterly subscriber losses totaling 378,000 from the year-over-year period.
"Striking this agreement with Netflix is another great example of … [enriching] the customer experience inside the home," John Pascarelli, EVP of operations, said in a statement.
Mediacom tracked average 3.24 Mbps in Netflix’s most recent ISP speed index. It claims that after construction of a direct connection to the Netflix network is completed this summer, the streaming quality to Netflix subs “should only” get better.
To Netflix, adding another multichannel video program distributor helps underscore its ongoing impact on the pay-TV landscape.
"This combination of traditional cable services with Netflix’s online content significantly enhances the experience of Mediacom customers,” Bill Holmes, global head of business development, said in a statement.
Cablevision recently added Netflix to its Optimum broadband platform, becoming the first domestic cabler operator to do so. Dish Network last year became the first satellite operator to incorporate Netflix.