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HBO Now Gets Wider Cable Footprint

3 Oct, 2017 By: Erik Gruenwedel

When HBO launched standalone over-the-top video service HBO Now in 2015, the premium pay-TV platform encountered some resistance from pay-TV operators concerned the SVOD service would siphon away subscribers.

Two years later, as HBO Now (with 2 million subscribers) and online TV continues to draw subs, traditional pay-TV is reconsidering. Consolidated Communications is now offering its 106,000 video subs direct access (including free 30-day trial) to HBO Now. It also has 473,000 broadband subs.

Consolidated Communications is based in Mattoon, Ill., serving 11 states — California, Kansas, Missouri, Illinois, Texas, Pennsylvania, Minnesota, Iowa, North Dakota, South Dakota and Wisconsin.

“This deal represents the commitment our companies share to evolve with our audiences, bringing them the very best programming in all the ways they want to access it,” Cheryl Tuverson, director of domestic network distribution for HBO, said in a statement.

After signing up (at $14.99 monthly), subs can access HBO Now by downloading the app on their Android phone or tablet, Amazon FireTV, Fire Tablet, iPhone, iPad, Apple TV, Chromecast or Roku and selecting their affiliate from the drop down menu of providers.

“The addition of HBO Now further enhances our streaming content offering giving customers instant access to all of HBO,” said Rob Koester, VP of product management, consumer services, at Consolidated Communications. “We’re excited to be among the first cable providers in the U.S. to offer HBO Now giving our broadband customers even more in-demand content.”

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