Dish Offers Social Media Hopper App29 May, 2013 By: Chris Tribbey
Dish Network May 29 launched a new application for its Hopper DVR, allowing subscribers to access on-screen social content relevant to the show or channel being watched.
The application — called Social — allows users to connect as many as eight social media accounts, post from the application to Twitter and Facebook accounts, and interact with Twitter feeds relevant to shows.
“Last year, Twitter saw 32 million Americans tweet about TV programming, an incredible display of consumer interest in wanting a more social experience from TV,” said Jimshade Chaudhari, director of product marketing and management at Dish. “Through our Social app, we’ve made it easier for consumers to follow social conversations and post in real-time without leaving their TV screen.”
The application is accessible via the Hopper’s “quick launch” bar, and users can link up to four Twitter and four Facebook accounts. The app includes a data bar at the bottom of the viewer’s TV screen that displays stats and information related to programs.