Dish Hopper DVR Incorporates Movie Trailers17 May, 2016 By: Erik Gruenwedel
Dish Network May 17 disclosed that its Hopper 3 and 4K Joey-branded DVRs now have access to more than 40,000 movie and TV show trailers. The two-minute trailers are also available on DishAnywhere.com.
Working with Internet Video Archive (IVA), the trailers showcase titles available for rent and purchase, as well for movies currently playing in theaters.
The satellite-TV operator aims to use the trailers to retain and lure pay-TV subscribers by targeting trailers with genres specific to subscriber interests. Citing research from Nielsen, Dish says trailers are key in a consumer’s decision-making process about what to watch on TV.
“Trailers are a useful tool to drive interest and help consumers navigate through a wealth of content,” Dish wrote in a blog.