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Comcast Rebranding Xfinity TV App

14 Feb, 2017 By: Erik Gruenwedel

In an increasingly streaming-video-based market, Comcast Cable is determined to straddle the fence between over-the-top access and pay-TV. The nation’s largest cable operator Feb. 14 said it would re-launch its Xfinity TV app as 'Xfinity Streaming' at the end of the month.

The new app, which can be downloaded for free by Xfinity TV subscribers, affords broadcast access on phones, tablets and laptops in-and-out of the home to more than 200 live channels, DVR functionality and access to 40,000 on-demand titles.

“We’re focused on … continuing to give Xfinity TV customers more choice in how, when and where they access their content,” Matt Strauss, EVP and GM, video and entertainment services at Comcast Cable, said in a statement.

Specifically, the app attempts to emulate the user experience on Comcast’s broadband-based X1 set-top box by enabling access to a Spanish guide, favorite channel filtering, music channels and third-party reviews and ratings, among other features.

Subs will be able to download the Xfinity Stream app for iOS and Android devices on Feb. 28. Those who have already installed the latest version of the Xfinity TV app will see it transition to the Stream app through an app update at the end of the month.

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