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Comcast Partners With LG Electronics for Easier Pay-TV Access

25 Sep, 2017 By: Erik Gruenwedel

In a world gone streaming (video), Comcast defiantly sticks to its pay-TV roots — with an over-the-top twist. The cable operator Sept. 25 announced its Xfinity TV subscribers would be able to access service via an app on 2017 and 2018 LG webOS Smart TVs beginning in 2018.

Featuring the cloud-based X1 guide, the app enables authorized subs to watch live and on-demand programming, including local broadcasts as well as DVR recordings, delivered over Comcast’s managed network on LG 4K Ultra HD Smart TVs.

“Comcast customers will be able to take advantage of an easy-to-use interface and fast application performance,” Matt Durgin, head of content innovation for LG Electronics USA, said in a statement.

Comcast launched the Xfinity TV Partner Program last year to expand the range of retail devices Xfinity TV subs can use to access programming. Leveraging open standard HTML5 technology, the Xfinity TV Partner Program provides a common framework that connected TVs and IP-enabled retail device manufacturers can use to develop an app for their device so that Xfinity TV subs can access their cable service in their homes without the need to lease a set-top box from Comcast.

“We recognize that today’s consumers are looking for more choices in how, when and where they access their entertainment, and via partners like LG we can expand the range of devices they can use in the home to do just that,” said Michael Gatzke, VP of video subscription services for Comcast Cable.

Comcast expects to launch a beta of the Xfinity TV Partner app on LG Smart TVs, starting with 2017 models, early next year.

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