Comcast Entices Latino Viewers With Free VOD16 Sep, 2013 By: Erik Gruenwedel
Comcast Sept. 16 launched Xfinity Freeview Latino, a two-week promotion whereby subscribers have free on-demand access to 1,000 hours of home entertainment.
Content includes classic and new telenovelas, TV drama, comedy, sports, documentaries and kids programming as well as movies and music and across broadcast, cable and premium networks in both Spanish and English.
Nielsen found that the average Latino spends 4:20 hours monthly watching on demand content compared to 3:37 hours among non-Latinos. Approximately 60% of Latino households own at least one smart phone, compared to 43% of the general market. Latinos spend 68% more time watching video on the Internet and 20% more time watching video on their mobile phones compared to whites.
Select Freeview Latino programs include: “Breaking Bad,” Colosio: el asesinato (US premiere), “Devious Maids,” “El Capo,” “El Chavo Animado” (kids animated series), “Step Away” (new reality series), telenovelas “La Reina Del Sur,” “La Tempestad,” “Santa Diablo,” and reality series “Larrymania,” “Real Housewives of Miami,” and Total Divas.”
Content providers include ABC Family, A&E, BabyFirst TV, beIN Sport, Bravo, Centroamérica TV, Comedy Central, Cinelatino, Cine Mexicano, De Película, Discovery en Español, ESPN Deportes, E!, FEARnet, Fox Deportes, Galavision, HBO Latino, History en Español, mun2, Lifetime, MundoFOX, NBC, Nickelodeon, NUVOtv, Pasiones, Starz, SUR Peru, Telemundo, Tr3s, TV Colombia, TVE, Univision, UniMás, Utilísima, ViendoMovies, Vme Kids and others.
"Xfinity Freeview Latino gives Xfinity TV customers a chance to explore the depth and breadth of the great Latino programming available both in Spanish and English," said Ruben Mendiola, VP and GM of multicultural services at Comcast, in a statement.