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Comcast to Bow Massive ‘TV Everywhere’ Marathon

13 Mar, 2013 By: Erik Gruenwedel

In a counter-effort toward SVOD, No. 1 cable operator offering binge viewing to more than 100 serialized programs

Comcast March 13 said it will launch a weeklong campaign enabling Xfinity TV subscribers to watch past seasons of more than 100 cable and premium channel programs.

From March 25 to 31, every episode of every season of series such as “Game of Thrones,” “Downton Abbey,” “Dexter,” “Girls,” “Spartacus” and “Duck Dynasty,” plus full, current or most recent seasons of “Mad Men,” ”Revolution,” “The Walking Dead,” “Touch,” “Chicago Fire,” “Psych,” “Parenthood” and “The Americans,” among others, will be available to the nation’s No. 1 cable operator.

During Watchathon Week, Xfinity TV customers will have access to more than 3,500 episodes of 100 TV series across 30 premium, cable and broadcast networks. Entire VOD libraries of HBO, Showtime, Starz and Cinemax series — not movies — will available to VOD-enabled Xfinity TV across multiple screens and devices. Broadcast networks include ABC, CBS, FOX, NBC and PBS, and cable networks A&E, AMC, BBC America, BET, Comedy Central, Discovery, FX, History, IFC, Lifetime, LogoTV, MTV, mun2, National Geographic, Syfy, TBS, TNT, Travel Channel, TV Land, USA and WE.

The campaign is designed in part to counter the meteoric rise in subscription video-on-demand services, including the ability to watch entire seasons without commercials at a time.

"This will be the biggest catch-up ever in TV history, offering Xfinity TV customers the opportunity to binge view the hottest shows on top networks for free,” said Maggie Suniewick, VP of video services with Comcast cable. “It takes the TV catch-up concept to an entirely new level with every episode of every season of TV’s best shows, in addition to the tens of thousands of content options already available for free on Xfinity On Demand."

Content will be available on multiple platforms and devices through Xfinity On Demand, Xfinity.com/tv, the Xfinity TV Player App for Apple and Android devices and Xfinity Streampix, Comcast's SVOD service.

Xfinity TV will launch a Watchathon Week microsite offering a full list of available content across Xfinity On Demand, Xfinity.com/tv and the Xfinity TV Player app. The site will also offer news, trivia, behind-the-scenes features and a Watchathon sweepstakes.

Other programs include “Banshee,” “Battlestar Galactica,” “Big Love,” “Boardwalk Empire,” “The Borgias,” “Boss,” “Californication,” “Copper,” “Crossing Jordan,” “Curb Your Enthusiasm,” “Deadwood,” "Enlightened," "Entourage,"" Episodes," "Flight of the Concords," "Generation Kill," "Hollywood Confidential," "House of Lies," "Hung," "Hunted," "Magic City," "Nurse Jackie," "Oz," "Rome," "Sex & The City," "Six Feet Under," "Strike Back," "The Newsroom," "The Sopranos," "Torchwood: Miracle Day," "Treme," "True Blood," "Ugly Betty,""Veep" and "Web Therapy."

Additionally, full, current and most recent seasons of the following series will also be available during Watchathon Week: "Archer," "Awkward," "Bates Motel," "Boston’s Finest," "Braxton Family Values," "Bridezillas," "Chicago Fire," "Dance Moms," "Deadliest Catch," "Deception," "Diggers," "Doctor Who," "Elementary," "Go On," "Grimm," "I Love Jenni," "King of the Nerds," "Legit," "Portlandia," "Raising Hope," "Real Husbands of Hollywood," "Revolution," "Smash," "Swamp People," "The Bachelor," "The Layover," "The Mindy Project,"" The Voice," "Top Gear," "Tosh.0," "Touch," "Undercover Boss," "Vikings," "Whitney" and "Wicked Tuna."

For more details, visit www.facebook.com/Xfinity and www.twitter.com/Xfinity_TV with hashtag #Watchathon. 

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