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Comcast Adds 'IHeartRadio' to X1 Set-Top

29 Nov, 2017 By: Erik Gruenwedel

Comcast Cable Nov. 29 added music streaming platform “IHeartRadio” to its X1 set-top box.

The ad-supported digital music streaming service affords access to more than 1,000 radio stations from across the country with custom artist radio stations, playlists and podcasts.

With over a quarter of a billion monthly domestic listeners and more than 122 million social followers, iHeartMedia claims to have the largest national reach of any radio or television outlet in America.

X1 subs can listen to iHeartRadio’s stations without any signup, but users can also sign in to their iHeartRadio account to access their personalized listening experience.

Comcast continues to add consumer options in the pay-TV business model through the cloud-based X1 box that enables subscribers access to over-the-top icons such as Netflix, YouTube and now music. The cabler claims more than 50% of its pay-TV households use X1.

“We will continue to push boundaries and explore new opportunities for consumers to interact with the iHeartRadio brand,” Michele Laven, president of strategic partnerships group for iHeartMedia, said in a statement. “The new iHeartRadio X1 integration is a perfect addition to our platform offerings.” 

Following initial roll out, iHeartRadio will expand music offerings on X1, including curated playlists and the ability to call up a specific station or DJ directly with the voice remote or by navigating to the app located in the apps section of X1.

“Music continues to be an important part of the X1 in-home entertainment experience,” said Nancy Spears, VP of digital media distribution and monetization for Comcast Cable.

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