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Altice Targeting Netflix in France With Movie Channel, SVOD

17 Jul, 2017 By: Erik Gruenwedel



Altice, the international media company that owns New York-based Cablevision, in August will launch a proprietary movie service in addition to subscription streaming service in France.

Called “Altice Studio,” the platform replaces “SFR Studio” offering 400 movies monthly to subscribers beginning Aug. 22. In addition to licensed movies from major studios, Altice Studios has co-produced original movies The Medici, The Same Sky, Taken and Riviera, among others, for distribution in France, Israel and Portugal.

Altice has a license agreement with NBC Universal, which includes Universal’s The Mummy, The Fate of the Furious, Fifty Shades Darker and Jason Bourne.

Altice-owned SFR Group — France’s second-largest telecom — will continue to operate “SFR Play,” a SVOD service targeting Netflix with movies and TV shows. SFR Play launches as a standalone SVOD in September. Interestingly, Altice and Netflix last month inked a distribution deal in select territories.

Netflix claims to have 1.5 million subscribers in France with CEO Reed Hastings last month saying the SVOD pioneer would invest more aggressively in original French movies and TV shows.

Netflix remains in conflict with French (and other countries') theater operators regarding a policy releasing original movies in streaming channels concurrently with limited box office. 

Regardless, Altice is investing in its first original French movie, Place Publique, a move the company said underscores support for local cinema.

“We want to promote French creativity and culture in France and worldwide, in the countries where the group is present,” Alain Weill, managing director of media and entertainment at Altice, told local media.

 


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