By : Chris Tribbey | Posted: 09 Apr 2010
When it comes to DVD and Blu-ray Disc for Father’s Day (June 20), you can practically smell the testosterone.
Warner Home Video is lining up sports. Paramount Home Entertainment is pulling out some of its top action titles. And 20th Century Fox Home Entertainment is breaking out westerns, war and comedy in a bid to get dads to upgrade to Blu-ray.
“Around Father’s Day, I try to get my stores to push the action genre,” said Aaron Cornett, district manager for the Video Warehouse chain of stores in the South. “You can’t go wrong with the ‘Rambo’ films, ‘Die Hard’ series or even Airplane.
“Every child or woman that comes into the store, we suggest a guy flick for Father’s Day, so it’s important that we stock up on guy films the month before so they will be available.”
That won’t be a problem.
While Cornett pointed to new theatrical releases such as The Book of Eli, Shutter Island and Crazies as being Father’s Day fare, he’ll have a slew of other man titles to stock.
On June 1 Warner satisfies the need for off-season NFL with a series of football releases, including NFL Road to Super Bowl XLIV: New Orleans Saints ($39.92 DVD; $49.95 Blu-ray) as well as NFL: New York Jets Best Games of 2009 Season ($26.95) and NFL Run for the Championship the 2009 Season in Review ($19.98).
“Warner Home Video and the NFL have combined to deliver the perfect gift for dads on Father’s Day,” said Don Polite, executive director of partner brands marketing for Warner Home Video. “Whether a fan of the Saints, Jets or the league in general, these DVDs will help consumers relive great moments this past season and get them ready for the upcoming 2010 season.”
Warner June 1 releases The Clint Eastwood Collection (10-disc Blu-ray $149.99) and Essential Eastwood: Director’s Collection (four-DVD set $34.92, Blu-ray $79.98), and June 8 has Caddyshack (BD $24.98, DVD $14.97). Also for dads (at least for those who admit they loved it), Warner streets the sixth and final season of “Nip/Tuck” June 8 (five-DVD set $59.98).
“It’s an intelligent, innovative and creative series that managed to stay fresh and engaging on a consistent basis,” said Rosemary Markson, WHV VP of TV and special interest marketing.
If sexually provocative drama isn’t his thing, Warner also will release the first season of the classic comedy series “Family Matters” June 8 ($29.98).
However, Fox may have all that topped: Starting May 11 the studio is running an “Upgrade Your Dad” promotion (upgradeyourdad.com), in which one lucky father will win a Philips home theater package, including a 55-inch HDTV and a Blu-ray player.
No HD dad will be left behind, however. New to Blu-ray from Fox are The Man in the Iron Mask (May 11, $24.99), Hang ’Em High (May 11, $24.99) and The Magnificent Seven Collection (May 11, $69.99). Standard-DVD fare for Father’s Day includes American Dad Vol. 5 and Family Guy Vol. 8 (both street June 15).
Also June 1 Fox will street on DVD an Elvis 75th Birthday Collection ($39.98), which includes seven Elvis films: Clambake, Frankie and Johnny, Follow That Dream, Kid Galahad, Love Me Tender, Wild in the Country and Flaming Star.
Paramount headlines its Father’s Day Blu-ray offerings with one of the more anticipated high-def catalog titles of the year: Saving Private Ryan (May 4, $39.99). The Sapphire Series release comes loaded with more than three hours of bonuses.
“Now on Blu-ray for the first time ever ... Steven Spielberg’s Saving Private Ryan is a modern masterpiece presented in the finest picture and sound quality, making it the go-to gift this Father’s Day,” said Bob Buchi, SVP of brand marketing for Paramount Home Entertainment.
Also on Blu-ray Paramount will have War of the Worlds (June 1, $39.99), K-19: The Widowmaker (May 4, $29.99) and Escape From L.A. (May 4, $29.99).
Sony Pictures Home Entertainment May 18 releases Extraordinary Measures (DVD $28.95, BD $34.95), May 25 has The Road (DVD $27.96, BD $34.95), June 1 streets The Three Stooges: Vol. Eight 1955-1959 (three-DVD set $24.96) and June 8 will release of Not the Messiah (He’s a Very Naughty Boy) on DVD ($24.96) and Blu-ray ($30.95). Meanwhile Anchor Bay Entertainment will give the extra-tough dads a June 1 release of pro wrestler Steve Austin’s The Stranger (DVD $26.97, Blu-ray $34.98).
On the rental side, Redbox is expecting big Father’s Day numbers from Invictus (Warner, May 18), Edge of Darkness (Warner, May 11), From Paris With Love (Lionsgate, June 8) and Shutter Island (Paramount).