Coca-Cola Offers ‘Destilando Amor’ DVDs7 Oct, 2008 By: Billy Gil
Coca-Cola North America is allowing fans of the telenovela “Destilando Amor” the opportunity to relive the drama on DVD with the fourth installment of the Coca-Cola Telenovela Club.
The club offers fans downloadable recipe books from the show as well as “Destilando Amor” DVDs, available from Xenon Pictures, by exchanging points garnered from buying Coca-Cola products. Fans also will be able to enter a sweepstakes for the chance to win a flat-screen TV and DVD player.
“We want to thank all of our consumers who have made the Coca-Cola Telenovela Club a great success,” said Reinaldo Padua, assistant VP of Hispanic marketing, Coca-Cola North America. “‘Destilando Amor’ was one of the most-watched telenovelas in 2007, and we want to give fans the opportunity to relive the excitement they experienced when they first watched it.”
Prizes are available at www.mispremioscocacola.com.