Sony Drops Blu-ray Player Prices1 Oct, 2008 By: Erik Gruenwedel
Sony Electronics Oct. 1 slashed $100 from the retail prices of two standalone Profile 2.0 Blu-ray players: the BDP-S350 to $299 and the BDP-S550 (with BD-Live) to $399. The BDP-S550 is slated to bow at retail by Oct. 26.
This marks the first time Sony has offered a Blu-ray player below the price of its $399 PlayStation 3 video game system, which features a Blu-ray drive.
The price reductions, which have been rumored for months, were disclosed on the consumer electronics manufacturer’s site www.sonystyle.com.