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Sony Announces Pricing, Availability for Its First 4K UHD Blu-ray Player

10 Feb, 2017 By: Erik Gruenwedel

Sony including two free 4K UHD BD titles with purchase

Sony Electronics has disclosed details of the UBP-X800 4K Ultra HD Blu-ray Player — the electronics giant’s first UHD device. The unit is available now for pre-sale at $299.99 at Amazon, Best Buy and other authorized dealers. The player will be available in stores in March.

The UBP-X800 Player is compatible with Ultra HD Blu-ray as well as video streaming in 4K resolution and high dynamic range (HDR). The unit features playback with wide color space BT2020 — reportedly twice the color range of conventional Blu-ray players, including up to 100 times standard dynamic range.

The player further incorporates a variety of video codecs that can deliver 4K streaming from video streaming services such as Netflix, along with Sony’s advanced video processing that upscales standard dynamic range and HD content to near 4K resolution. Additionally, when playing 4K HDR content on a 4K SDR television, the UBP-X800 utilizes a Sony algorithm enabling the user to adjust proper brightness and color gradations.

Now through June 30, purchasers of the UBP-X800 are eligible to receive two 4K Ultra HD movies from Sony Pictures Home Entertainment, including recently released titles such as Inferno and The Shallows.

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