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Sonic Launches New Blu-ray Production Suite

4 Sep, 2009 By: Chris Tribbey

Sonic Solutions Sept. 4 released its Sonic BD PowerStation, a Blu-ray Disc production suite built on the company’s existing high-def video encoding and authoring products, and geared toward professional videographers and producers.

Priced at $2,499, Sonic said it believes the production suite will lower the entry bar for desktop video professionals to get into Blu-ray authoring and production.

“Sonic’s BD PowerStation is the perfect combination of technology, product and price positioning that independent producers and small production houses have been waiting for to start offering BD production services,” said Gary Bettan, VP of business development at Broadfield Distributing, a distributor of desktop production products. “Until now, producing reliable replication-ready BD masters has been financially out-of-reach of most businesses.”


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