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Rentrak Adds Blu-ray to Rev-Sharing Program

23 Jul, 2009 By: Chris Tribbey


Rentrak has added Blu-ray Disc to its existing Screen Media DVD revenue-sharing program.

“With more independent retailers looking to grow their footprint in Blu-ray rental, Rentrak is excited to announce yet another content supplier establishing a revenue-sharing option,” said Tim Erwin, SVP of sales and customer relations for Rentrak’s home entertainment division. “Increasing the number of outlets with a Blu-ray selection will give consumers the confidence they need to accelerate the adoption and growth of the format.”

Rentrak’s program allows rentailers to pay a small upfront fee to stock new Blu-ray titles. The first Screen Media Blu-ray title available via the new program through Rentrak is Lymelife, available to rent Sept. 22.

“Rentrak’s unique business model and strong relationships with hundreds of independent retailers will help us expand our Blu-ray market share,” said Screen Media president Robert Baruc.

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