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Ralphs Selling $79.98 Connected Blu-ray Player

5 Dec, 2010 By: Erik Gruenwedel

Ralphs supermarkets is selling the Internet-connected LG BD530 Blu-ray Disc player for $79.98 with a Ralphs Reward card.

A subsidiary of The Kroger Co., with nearly 300 stores in California, Ralphs represents one of the first supermarkets to sell Blu-ray players. The LG price point is $20 below comparably priced discount players offered by Best Buy, including the Insignia NS-WBBRDVD2.

With the media attention surrounding Netflix streaming and Blu-ray player prices down nearly 70% in the past two years, high-definition packaged media is considered to be a popular item through the winter holidays.

The ($130 SRP) BD530 features embedded apps for YouTube videos, Picassa photo file sharing and Accuweather, and can stream Netflix movies (subscription required) and Blockbuster On Demand through a PC.

A Ralphs store manager in Foothill Ranch said the players were being offered for a limited time (located at checkout aisles) until supplies last.

“The price is better than our local CE competitors,” he said.

Edward Woo, retail analyst with Wedbush Securities in Los Angeles, said Ralphs is betting consumers will buy a Blu-ray player as an impluse item in a grocery store.

"This emphasizes how mainstream Blu-ray is becoming and how widespread adoption has become," Woo said.


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