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September 19, 2008

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MagicPlay Entertainment is going 3-D

By Chris Tribbey | Posted: 17 Sep 2008

MagicPlay Entertainment is going 3-D.

The Chinese-owned distributor will release 15 3-D ready Blu-ray Discs in TDVision’s stereoscopic (with glasses) format beginning later this year.

“The TDVCodec is ready to bring 3-D cinema experiences from movie theaters to home,” said Shelley Praamsma, international business director of MagicPlay Entertainment. “We believe consumers will soon be able to enjoy 3-D films at home in real cinema quality,”

Titles have not yet been announced.

“We are meeting a historic window of opportunity for mass adoption of 3-D in the home,” said Manuel Gutierrez, CEO of TDVision Systems Inc. “This move will simplify the decision for consumers. One will only need to buy a single Blu-ray disc that works in 2-D as well as in 3-D and plays back on all 3-D ready televisions in the highest resolution possible including DLP, LCD and LaserVue televisions.”

Ethan Schur, marketing director for TDVision Systems Inc., added: “This was a perfect collaboration for TDVision and MagicPlay. China has one of the fastest growing entertainment industries in the world. The global entertainment industry is expected to show an annual growth of 10% in the next four years and this first set of Blu-ray discs will help to demonstrate feasibility for massive 3-D adoption at home, brought to you by TDVision.”


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