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IHS Upgrades Home Media Data Offering

15 Oct, 2013 By: Chris Tribbey

Research firm IHS has upgraded its home entertainment tracking service to report title data in terms of net — instead of gross — retail and rental shipments as well as revenue, thanks to new retail point-of-sale data being offered by Nielsen’s VideoScan.

IHS believes this will make its data — the IHS Titles Database — the No. 1 source for the actual top-line revenue the studios pull in domestically when feature films first hit home entertainment.

The research firm will also provide monthly reports of title shipments following their first eight weeks of sales.

“We’re excited that IHS and its clients now have the data at hand to analyze video market trends on a much more timely basis,” said Tom Adams, research director of U.S. media for IHS. “As the home entertainment market starts to show signs of stabilizing after several years of decline, the struggle for market share in the video business will become ever more critical. The increased accuracy and timeliness of the titles database will be essential to understanding the status of the market-share battle, allowing home video companies to analyze what’s working and what’s not on a nearly real-time basis.”

IHS’s historical data on titles from 2006 to 2012 will still be available, in terms of gross shipments and revenue. The research firm has updated 2011 to 2013 data to include net shipment and revenue estimates.

“The physical retail and rental businesses represent 72% of total home entertainment consumer revenue, despite their shrinkage in recent years and the rapid growth of video-on-demand, electronic sell-through and subscription streaming,” Adams said.

“IHS Titles Database in combination with the IHS U.S. Video Intelligence service now provides the most timely, comprehensive and analytically rigorous source of information, ranging from projection models for consumer spending and studio revenue, to by-title performance metrics, plus a regular series of reports from the IHS Monterey-based team, which is the most experienced home entertainment analysts in the business,” Adams said, pointing out that physical retail and rental businesses still account for 72% of total home entertainment revenue.

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