Fox: 'X-Men: First Class' Worthy of Friday Release9 Sep, 2011 By: Chris Tribbey
HOLLYWOOD, Calif. — To hype the Sept. 9 Blu-ray Disc and DVD release of X-Men: First Class, 20th Century Fox Home Entertainment partied Sept. 8 at a first-class locale (The Roosevelt Hotel), brought out a world-class DJ (Paul Oakenfold) and invited A-list talent (Rose McGowan).
The hype probably was unnecessary, considering the overwhelmingly positive reception of the film … and the viewing habits of Simon Swart’s 18-year-old daughter.
“She saw it six times in the theaters. I’m not kidding,” said Swart, EVP and GM of 20th Century Fox Home Entertainment. “We went with a Friday [home entertainment] street date, not only because it’s a competitive time of year and we wanted it to stand out, but because [this title] deserves that special attention.”
Earning more than $352 million worldwide, the film worked with both teens and adults, with audiences in love with the “X-Men” universe, and with those who’ve never heard of Magneto or Charles Xavier. Best of all, Fox believes this fifth “X-Men” film has easy replay value.
“There’s just so much to like about it,” said X-Men: First Class actor Lucas Till (Havok). “My little brother loves it; guys my age love it; my parents love it. There are a lot of things to identify with [in] this movie, for so many different people.
“It’s the best action movie of the year,” he added.
Fox pulled no punches at its preview event, showing off a 3D projection of the film’s characters against the rear of The Roosevelt Hotel, offering guests a stunning view.
And Fox pulled no punches with the bonuses on its Blu-ray release ($39.99), including features that aim to satisfy “X-Men” fanatics. The Blu-ray includes a “Mutant Tracker,” featuring data on 40 characters from the film, a bonus that Fox promises to expand along with the franchise.
There also are 10 “X-Men” digital comics covering the back-story of the film; an extensive, eight-part, behind-the-scenes series of featurettes; extended and deleted scenes; an isolated score; and an interactive feature that offers viewers more insight into specific scenes while they view the film.