Digital Playground to Release First Adult DVD/Blu-ray Combo19 Oct, 2010 By: Erik Gruenwedel
Digital Playground, the largest producer/distributor of adult films on Blu-ray Disc, is set to release the industry’s first DVD/Blu-ray combo.
The Van Nuys, Calif.-based studio Nov. 9 will release Love & Marriage on DVD/Blu-ray combo in 16:9 widescreen and featuring 5.1 digital surround sound for $39.99. The BD version includes bonus features, slide show and trailers. The DVD includes the slide show. The Love & Marriage DVD is available separately for $25.99.
“DVD/Blu-ray combo packs are the perfect way for consumers to future-proof their collections while still enjoying their favorite movies on their existing DVD players,” said Samantha Lewis, CEO of Digital Playground.
Company co-founder Joone said the BD/DVD combo pack assists video stores with limited shelf space, while allowing consumers without a BD player the option to acquire the high-definition format at a relatively low cost.
“The packaged combos shatter the relatively high cost of Blu-ray movies to the same price as normal DVDs and takes out the risk of stocking Blu-ray titles for distributors and retailers,” a company spokesperson said. “They now can offer one product for both markets with no risks.”