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NCR on the Hook for Free Rentals Following Dramatic U.S. Soccer Win

23 Jun, 2010 By: Erik Gruenwedel

Blockbuster Express kiosks will be giving free movie rentals to registered users following this morning’s stunning 1-0 World Cup soccer victory by the United States over Algeria in South Africa.

Team USA, which needed a victory to advance to the second round, scored in the 91st minute on a rebound shot by Landon Donovan.

Blockbuster Express, which is being funded and rolled out by NCR Corp. under a license agreement with Dallas-based Blockbuster, had a promotion in place that allowed consumers to register at www.blockbusterexpressfeatures.com/gousa and win a free movie rental if the U.S. team won. In previous group play, the U.S. team tied Slovenia and England. Registered fans will receive a promotion code in their e-mail valid for a night’s rental.

A separate free movie rental promotion by Redbox via Facebook (which ended June 21) generated 600,000 new “fans” in less than two weeks.

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