Blockbuster Rolls Out Summer Pricing6 Jul, 2011 By: Erik Gruenwedel
New pricing includes 49-cent Sunday rental special
Blockbuster LLC July 6 unveiled new summer discounted movie rental pricing, which includes a weekday matinee special featuring a free 20-ounce Coke.
The matinee pricing, which runs from 11 a.m. to 3 p.m. on weekdays only, allows customers to rent any $1.99 DVD or Blu-ray Disc movie rental for $1.49 the first day and 99 cents per day thereafter.
Blockbuster, which is owned by satellite TV operator Dish Network Corp., beginning July 10 also is offering a “Lazy Days of Summer” promotion whereby consumers can rent any $1.99 DVD or Blu-ray title for 49 cents the first day and 99 cents per day thereafter. The promotion, which runs through Sept. 4, is only good only on Sundays.
Blockbuster ran a similar promotion through the Fourth of July that helped increase foot traffic in stores during a busy theatrical weekend that featured the opening of Transformers: Dark of the Moon, according to chief marketing officer Kevin Lewis.
Indeed, a Blockbuster store in Foothill Ranch, Calif., offered five previously viewed movies for sale for $20, in addition to discounted video games in a tent display during the holiday weekend. A steady flow of consumers perused the rental aisles, while across the parking lot at a Ralph’s supermarket, a Redbox kiosk offered titles as well — down the street from a Regal Cinema complex.
“When customers want a movie right away on a hot afternoon, they can simply walk into a participating Blockbuster store and pick out a low-priced movie,” Lewis said. “With these promotions, there’s never a better time to experience the best of what Blockbuster has to offer.”