Blockbuster Opens Colorado Headquarters15 Aug, 2012 By: Erik Gruenwedel
Blockbuster LLC Aug. 15 formally opened its national headquarters Englewood, Colo., in a ribbon-cutting ceremony attended by Gov. John Hickenlooper, Blockbuster president Michael Kelly and Dish Network co-founder Charlie Ergen and CEO Joseph Clayton, among others.
Blockbuster, which is owned by Dish Network, previously was headquartered in Dallas. In addition to current staffers and executives, Blockbuster said it plans to bring 150 positions to the Denver area in the next five years.
"Today’s announcement demonstrates Dish and Blockbuster's long-term investment in Colorado," said Hickenlooper in a statement.
Dish CEO Clayton said that since the satellite TV operator’s acquisition of Blockbuster more than a year ago, it has worked to reinvigorate a brand synonymous with family entertainment and movies.
He said Blockbuster stores nationwide have been upgraded to enhance the customer experience with a new “blue carpet” wall featuring the latest movie releases, play zones dedicated to kids’ movies and video games, and an advanced Dish in-store kiosk where customers can experience the recently launched Hopper Whole-Home HD DVR featuring the controversial ad-skipping technology opposed in court by certain content companies.
“As part of the Dish family, we are financially positioned for growth in all business areas while realizing greater efficiencies,” Kelly said. “We'll continue to celebrate throughout the year with in-store and by-mail promotions that will help Blockbuster rise to the top of consumer choice for home entertainment.”