Blockbuster Launches Academy Awards Fan Site11 Feb, 2013 By: Erik Gruenwedel
Blockbuster LLC has launched a website, www.blockbusterawards.com, enabling movie buffs to predict, discuss and interact through social media the 85th Academy Awards, which will be held Feb. 24 in Los Angeles.
The site allows users to set up fantasy leagues to predict Oscar winners while watching movie trailers and actor bios. During the live broadcast, BlockbusterAwards.com will update with real-time stats based on individual picks and pools. Participants can track their results from a PC, iPhone, iPad or Android device.
“BlockbusterAwards.com is like a fantasy league for movie fans,” said Mitch Weintraub, VP of product marketing at Englewood, Colo.-based Blockbuster. “It provides a service to people hosting and attending parties, as well as to those who just want to see how their projections stack up against their friends’ picks.”