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Blockbuster Express Kiosks Headed to Tedeschi Food Shops

8 Oct, 2009 By: Erik Gruenwedel

NCR Corp. Oct. 8 said it would install Blockbuster Express DVD rental kiosks in 188 Tedeschi Food Shops located in Massachusetts, Rhode Island, Connecticut and New Hampshire.

Duluth, Ga.-based NCR, which is financing and implementing rollout of about 10,000 Express kiosks through 2010 via a license agreement with Dallas-based Blockbuster, said the units are already available in 89 Tedeschi stores, with another 27 locations planned by the end of the month.

The remaining stores will be supplied with kiosks by the end of the year.

NCR, which also manufacturers ATM machines, is in a footrace with market leader Redbox to establish beachheads for Express branded kiosks in the rapidly growing and controversial $1-per-day DVD rental business model.

Joe Hamza, VP of sales and marketing with Tedeschi, said the retailer chose Express kiosks over other brands after careful evaluation of the various kiosks features. For example, Express kiosks will be able to deliver digital movie files via SD memory chips if and when that market develops.

“We believe NCR has the most compelling for delivery entertainment conveniently and efficiently to consumers,” Hamza said, in a statement.

NCR, which also manufacturers rental kiosks for e-Play, and owns The New Release and MovieCube brands, last month began Express installations in select Publix stores in other major markets, including Atlanta; Birmingham, Ala.; Savannah, Ga.; Greenville, S.C.; and Charleston, S.C.

Indeed, NCR is converting about 300 TNR and MovieCube kiosks to Express units.

E-Play kiosks, which are being implemented in about 80 Wal-Mart stores in the Northeast, can accept used video games and movies for the burgeoning used-product retail market.

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