Blockbuster Bows Second National TV Spot7 Dec, 2010 By: Erik Gruenwedel
Blockbuster Inc. Dec. 7 launched its second national television ad as part of its previously announced “Less Waiting, More Watching” campaign.
The new 30-second spot features a man being bitten by a raccoon in his yard and then told in the emergency room that he will have to wait 28 days to see a doctor.
The first spot aired nationally Nov. 22 and on Thanksgiving.
Dallas-based Blockbuster is attempting to convey to consumers the in-store availability of new-release movies from select studios 28 days before their offering on Redbox or Netflix (on disc, not streaming).
The $20 million ad campaign represents Blockbuster’s first national TV spots since the 2007 Super Bowl.