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Blockbuster Acquires Retail Software Assets

18 Jul, 2012 By: Chris Tribbey

Dish Network’s Blockbuster has acquired the assets of retail software provider Alpha Bay Corp.

Blockbuster said it would use the cloud-based mobile software to improve customer service and inventory management at its nearly 900 stores nationwide. Terms of the deal were not released.

“A key element of the Alpha Bay solution is mobile functionality that will allow Blockbuster’s in-store employees to move out from behind the counter,” said Jack Blount, chairman and founder of Alpha Bay. “Mobile checkout combined with Blockbuster’s ability to deliver individualized promotions will revolutionize the company’s retail experience.”

Michael Kelly, president of Blockbuster, added: “Alpha Bay promises flexible deployment and gives Blockbuster a new level of customer service and visibility at the store level and across the enterprise. Plus, emphasis on in-store mobility gives Blockbuster and our partners the ability to deliver a powerful transactional experience to customers.”

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