Sonic Teams With Best Buy on Downloads5 Jun, 2009 By: Chris Tribbey
Sonic Solutions' Roxio CinemaNow movie downloading service will soon be instantly accessible on BestBuy.com and on “select devices” at Best Buy stores, the company announced.
The announcement came just days after Sonic announced that the service also would be available on two new LG Electronics Blu-ray Disc players, the BD370 ($299.95) and BD390 ($399.95), which will also offer on-demand access to Netflix and YouTube content.
“The exposure Roxio CinemaNow gains through leading CE device manufacturers like LG and top retailers like Best Buy will help educate millions of consumers about the convenience and flexibility of digitally delivered video entertainment,” said Dave Habiger, president and CEO of Sonic Solutions. “Consumers will be captivated once they discover just how easy it is to stream their favorite movies to their CE device or PC.”
Sonic could not share what other devices would carry Roxio CinemaNow at Best Buy. A call to Best Buy seeking comment was not returned by press time.
“Digital downloading is fairly niche, but the advantages of doing anything with Best Buy is obvious,” Russ Crupnick, entertainment industry analyst with The NPD Group, said about the alliance. “You couldn’t ask for a better partner.”
CinemaNow carries more than 14,000 titles from more than 250 content providers. Sonic acquired CinemaNow in November 2008, and has since more than doubled the number of offerings on the service. Many new releases are available day-and-date with DVD and Blu-ray Disc.
Netflix’s streaming service includes more than 12,000 movie and TV episode offerings for a monthly subscription fee.
The Best Buy and LG announcements are just the latest moves made by Sonic to expand the reach of its software and content. In late May, Sonic announced it was going to offer more movies that could be recorded and burned using Hollywood-approved, Qflix-enabled DVD burners. Dell computers were the first to offer the Qflix burner technology, which Sonic owns, and combined with Roxio CinemaNow, allows for one-stop purchases, downloads and legal burning of movies and TV shows to DVD.
“Customers appreciate the simplicity of the innovative Roxio CinemaNow digital delivery technology,” said Michelle Pearcy, director of Dell's global software marketing.
As for the LG Blu-ray players, the BD390 is the first ever to offer interactive download-to-own and PPV options. It comes with Wi-Fi access and 1GB of built-in memory for BD Live content. The players were first previewed at CES in January, and the Roxio CinemaNow service was made available May 14 via an automatic firmware upgrade.
“LG’s latest network Blu-ray Disc players offer something better: a more personalized entertainment experience with diverse content the whole family can enjoy,” said Peter Reiner, SVP of marketing and strategy for LG Electronics USA Inc. “With increased streaming content options and exceptional audio and picture quality, LG is bridging the gap between packaged media and video-on-demand services.”