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Best Buy Selling ‘Despicable Me 2’ Preorders

7 Jul, 2013 By: Erik Gruenwedel

Packaged-media release includes Blu-ray Disc, DVD and early availability of digital copy via CinemaNow

Best Buy Co. has been selling preorders to the packaged-media release of Despicable Me 2 from Universal Studios Home Entertainment for nearly 30% below the title’s $34.98 SRP. The follow-up to the 2010 original Despicable Me took in an estimated $142 million at the domestic box office since its launch over the Fourth of July holiday weekend.

Universal has not disclosed the street date for Despicable Me 2, which includes the Blu-ray Disc, DVD and digital file with UltraViolet functionality via CinemaNow.com.

On the Best Buy website, Despicable Me 2 preorders include digital access to a sneak peek of the animated comedy, which can be emailed to the buyer within 30 minutes of purchase. The site also says digital file holders will have access to the title before street date.

Best Buy has joined online ecommerce sites such as Amazon, iTunes, Fox Digital HD, Google Play, Xbox Video, Sony Entertainment Network, Vudu.com and Nook.com on occasion offering early digital access to select home entertainment releases ahead of packaged media.

Amazon is selling ‘DME2’ pre-orders for $23.99 without early digital access.

Target is offering $7.50 in theater cash to see 'DME2' with the $8.99 purchase of the original Despicable Me DVD. The disc purchase includes a separately wrapped two-inch Minion figurine, which is also available with DVD purchases of Hop, The Lorax and ParaNorman.

Walmart also has been selling Despicable Me 2 preorders, including a Minion figure with the preorder card.

Separately, H.H. Gregg, the Indianapolis, Ind.-based appliance and consumer electronics retail chain with more than 220 stores in the Eastern U.S., is including 1-year subscriptions to Netflix and Hulu Plus (a $192 value)  with the purchase of select Sony 3DTVs, which also includes four pairs of 3D glasses.

While many CE manufacturers include apps to Netflix, Hulu Plus and YouTube, Sony, along with H.H. Gregg, is one of the first to offer subscriptions to the SVOD services.


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