Best Buy to Include Widevine DRM for Insignia Devices31 Aug, 2010 By: Erik Gruenwedel
Digital rights management software company Widevine Aug. 31 said it signed a deal with Best Buy Co. for its video optimization, including streaming and DRM technology.
Seattle-based Widevine said it would include the technologies in Best Buy’s proprietary Insignia brand of consumer electronics products, including televisions, Blu-ray Disc players and related media players.
Widevine’s technologies will allow content owners and service providers to deliver content directly to Insignia devices in an over-the-top or video-on-demand (VOD) environment.
Insignia devices with Widevine’s software are expected to start shipping in the third quarter. In addition, CinemaNow, Best Buy’s nascent digital video service, is using Widevine to deliver video directly to Internet-connectable devices from Insignia and other brands.
“The amount of content being delivered over-the-top directly to connected consumer devices is increasing every day,” said Widevine CEO Brian Baker.