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Best Buy Expands Price Matching Online

18 Feb, 2013 By: Erik Gruenwedel

Best Buy Co. is expanding its price-matching guarantee from the showroom to online beginning March 3. The Minneapolis, Minn.-based consumer electronics retail chain will match prices with all local retail and 19 major online competitors in all product categories and nearly all in-stock products, whenever asked by a customer.

Best Buy currently limits its price-matching guarantee to showroom merchandise.

At the time of purchase, Best Buy will match the current pre-tax price for new, identical, immediately available products from a local retail competitors' stores and major online such Amazon.com, Apple.com, Bhphotovideo.com, Buy.com, Crutchfield.com, Dell.com, Frys.com, hhgregg.com, HP.com, HomeDepot.com, Lowes.com, Newegg.com, OfficeDepot.com, OfficeMax.com, Sears.com, Staples.com, Target.com, TigerDirect.com and Walmart.com. 

Best Buy, which matches prices between its stores and BestBuy.com, will also lower prices within 15 days of purchase.

The guarantee is limited to one price match per identical item, per guest and does not apply to contract mobile phone devices and plans, the online prices of retailers not listed, the online prices of third-party vendors (marketplace vendors) on designated major online retailers websites, and post-purchase price match requests to competitor’s prices.

The CE retailer has been beset with internal management turmoil (CEO Brian Dunn resigned last April following disclosure of an inappropriate relationship with female staffer) and increasing competition from online (notably Amazon) and brick-and-mortar (Walmart) businesses.

In addition, founder and former chairman Richard Schulze is considering a leveraged purchase to return Best Buy to privately held status.

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