Barnes & Noble Launches Video Service25 Sep, 2012 By: Chris Tribbey
Barnes & Noble Launches Video Service
By Chris Tribbey
Retailer Barnes & Noble is launching its own cloud video service this fall, Nook Video, with most major studios and other content providers on board. The service will also be compatible with UltraViolet.
The move marks the retailer as a serious competitor in the digital content delivery space, with the Nook Video application available across connected consumer electronics devices, and a wide variety of content available at launch.
Warner, Disney, Viacom, Sony Pictures, HBO and Starz will all support the service with TV and movie programming, which will be available on Nooks and other tablets, as well as HDTVs, set-tops, smartphones and other connected devices.
“As one of the world’s largest retailers of physical video discs and digital copyrighted content, our new Nook Video service will give our customers another way to be entertained with a vast and growing digital video collection, as part of our expansive Nook Store,” said William J. Lynch, CEO of Barnes & Noble. “The launch of our new digital video service with our long-time studio partners allows us to bring award-winning current and classic movies, TV shows, documentaries and more to millions of customers’ screens, coming soon.”
The service will expand into the United Kingdom by the end of the year, with content available in both standard- and high-def. Barnes & Noble will store content in its Nook Cloud platform, allowing for content to be accessed across devices. The service will also link with UltraViolet accounts, giving UltraViolet users another platform for their “buy once, play anywhere” content.
Working with UltraViolet, Nook Video will mark Barnes & Noble as the second major brick-and-mortar retailer — after Walmart with its Vudu service — to latch on to the industry’s digital, cloud-based content ownership service. Buy UltraViolet-enabled discs at Barnes & Noble and that content will be available via Nook Video, along with any other UltraViolet-enabled service.
“The Nook is a dynamic tablet with a beautiful display and we are excited to provide content from Viacom’s media networks on this enhanced portable, platform,” said Denise Denson, EVP of content distribution and marketing at Viacom. “This is another opportunity for our audiences to enjoy their favorite shows from across MTV, VH1, CMT, Logo, Comedy Central, Nickelodeon, TV Land, Spike and BET wherever they go.”
Thomas Gewecke, president of Warner Bros. Digital Distribution, added: “Nook Video provides customers a simple way to buy movies digitally and UltraViolet brings unmatched convenience and portability to those purchases, allowing consumers to access their digital collection from almost anywhere. With Barnes & Noble’s in-store, online and digital promotions many consumers will learn how to maximize their entertainment using all the benefits UltraViolet provides.”