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Barnes & Noble Becomes First UltraViolet Digital Retailer in the U.K.

10 Dec, 2012 By: Erik Gruenwedel

Expanded content license deals up electronic sellthrough for Nook tablets

Barnes & Noble Dec. 10 said its tablet subsidiary, Nook Media LLC, is offering expanded selections of movies and TV shows in the United Kingdom for the Nook HD and Nook HD+ through new licensing partnerships with studios and media companies, including BBC Worldwide, HBO, NBC Universal, Sony Pictures Home Entertainment, Starz and Warner Bros. Home Entertainment.

Nook Media becomes the first online service in the U.K. to offer UltraViolet functionality to digital purchases of movies. UltraViolet is the industry initiative intended to jumpstart ownership of physical (DVD and Blu-ray Disc) and digital movies in an era of low-margin rentals.

As the first UltraViolet-enabled tablet to integrate a customer’s compatible digital video collection across their devices, Nook HD and Nook HD+ users can now link their UltraViolet accounts to the Nook Cloud to view previously and newly purchased UltraViolet-enabled movies and TV shows. In addition to purchasing a digital content, consumers can also shop for DVDs and Blu-ray movies with the UltraViolet logo and instantly watch the compatible titles from the Nook Cloud.

Owners of the 7-inch Nook HD tablet now can stream and download from the Nook Store titles such as Sherlock, Call the Midwife, “Game of Thrones,” “True Blood,” Ted, The Bourne Legacy, The Amazing Spider-Man, The Girl With the Dragon Tattoo, Men in Black 3, “Spartacus,” Party Down, The Dark Knight Rises, Inception and Happy Feet Two, among others.

Nook Video said it soon would make content available from other studios, in addition to making digital content available to other devices via a soon-to-launch free Nook Video app.

“Barnes & Noble becoming the first UltraViolet retailer in the U.K. is going to change the way consumers purchase and enjoy their digital movie libraries,” said Jim Wuthrich, president of international with Warner Home Video and Digital Distribution. “With UltraViolet-enabled movies, consumers know their collection is stored securely in the cloud. This convenience, combined with the ability for consumers to share their digital libraries with up to five family members, makes Nook Video a very compelling destination to purchase movies.”

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