LoveFilm Nabs Warner Animated Superheroes4 Sep, 2013 By: Erik Gruenwedel
LoveFilm Sept. 4 said it inked a content deal with Warner Bros. International Television Distribution that gives subscribers to LoveFilm Instant access to a library of animated superhero content for children and adults.
Included in the deal is more than 15 years' worth of animated Batman series, from “Batman: The Animated Series” (1992) through to “Batman: The Brave and the Bold” (2011), as well as “Superman: The Animated Series.”
Other cartoon superheroes making their streaming debut on Amazon-owned LoveFilm Instant include the “Justice League” in the series of the same name and coming soon, the more recent “Young Justice.” Both the original 1980s “Thundercats” and the more recent 2011 adaptation are available to stream.
“We are pleased to have found a new home for some of our most popular animated series on LoveFilm Instant as a result of this new deal,” Jeffrey Schlesinger, president of Warner Bros. worldwide television distribution, said in a statement. “We are certain that subscribers, both kids as well as animation enthusiasts of all ages, will love having on demand access to these terrific series.”
Indeed, the Warner Bros. kids content is the most recent in a series of deals signed by LoveFilm, which includes titles from Disney, Marvel, NBC Universal Kids, Saban, Aardman and DHX Media.
“We already have a huge range of fantastic films and TV series for junior members to watch across a variety of devices, and we believe that this latest addition cements our position as the market-leading service for families,” Chris Bird, director of content strategy, said in a statement.