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LoveFilm Inks Streaming Deal With Viacom

30 Aug, 2013 By: Erik Gruenwedel

Amazon-owned SVOD service mirrors in part pact signed earlier this year between Viacom and Amazon Prime Instant Video

LoveFilm said it has signed a license deal with Viacom International Media Networks, enabling the Amazon-owned subscription video-on-demand to stream myriad TV shows and children’s programming in the United Kingdom and parts of Europe.

The agreement is similar to a pact Amazon Prime Instant Video signed with Viacom in the United States after the media giant and former digital suitor Netflix failed to renew their agreement.

Programming includes reality show “Jersey Shore,” “Teen Mom,” “The Hills,” “Punk’d,” Britain’s “Geordie Shore,” “SpongeBob Square Pants” and “Go Diego Go!,” among other programming on MTV, Nickelodeon, Nick Jr. and Comedy Central.

The deal, which began Aug. 29, also includes daytime Emmy winners “Dora The Explorer” and “Blue's Clues,” and a raft of other well-known characters such as “Team Umizoomi” and “Bubble Guppies.”

“These new additions to our already extensive selection of entertainment will offer our members — kids and adults alike — more variety than ever before,”  Chris Bird, director of content strategy at LoveFilm, said in a statement.

Variety of content appears to be a key ingredient to SVOD services such as Netflix, Hulu Plus and Amazon, which continue to license large swaths of content from media companies and content holders.

Media companies in turn welcome the incremental revenue streams while championing new audiences.

"This is a great way for our audience to access some of VIMN's most well-known content, across any device. This partnership will create a fantastic gateway through which fans can view their favorite VIMN shows,” David Lynn, EVP and managing director of VIMN UK, said in a statement.

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