Logo and Amazon Revamp Movies, Store for Gay Pride Month2 Jun, 2009 By: Isabella Hecht
In a first-of-its-kind collaboration, Logo and Amazon are joining forces for Gay Pride Month. Logo, a unit of Viacom’s MTV networks, is the world’s leading gay- and lesbian-themed network. During Gay Pride Month in June, Logo will provide LGBT-focused editorial content and video for Amazon’s Movies & TV Gay & Lesbian store.
The LGBT-dedicated page will host video clips from some of Logo’s original programming, blogs and vlogs on gay entertainment essentials, and extensive top ten lists, which will link to related products for purchase at www.amazon.com. The revamped Amazon Movies & TV store also will feature a Pride Month sale, with DVDs up to 60% off for the entire month of June.