Daytona 500, College Football Games Available at CreateSpace16 Feb, 2010 By: John Latchem
Team Marketing is using Amazon.com’s CreateSpace DVD-on-demand service to make the 2010 Daytona 500, classic NASCAR races and the 2010 BCS college football games available to fans.
“Making the titles available on-demand allows us to not only give new life to classic sports content, but also to get a sporting event DVD to a customer while it’s still a hot topic at the water cooler,” said Clayton Nichols, VP of team marketing.
Football games now available include the 2010 Citi BCS national championship between Alabama and Texas (listed at $24.99 but on sale at $22.99), the 2010 AT&T Cotton Bowl between Ole Miss and Oklahoma State (listed at $19.99), and the 2010 Allstate Sugar Bowl with Florida against Cincinnati (listed at $24.99).
The NASCAR DVD series is now available for pre-order, with a DVD of the recent Daytona 500 listed at $19.95. Other DVDs will showcase historic footage dating as far back as the 1960s. Some of the series’ key racing moments include the first television broadcast of the Daytona 500, Dale Earnhardt’s victory over Bobby Labonte during NASCAR’s 50th season and Jeff Gordon becoming the youngest driver to win Daytona.