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Amazon Soliciting Original Comedy, Kid’s Programming for VOD, Streaming

2 May, 2012 By: Erik Gruenwedel

Amazon May 2 said its Amazon Studios unit is soliciting proposals for comedy and children’s programming for distribution on the ecommerce behemoth’s Instant Video transactional video-on-demand and Prime streaming platforms.

Availability of children's programming online at Netflix and other sites is believed to have contributed to a ratings decline for Nickelodeon.

Series creators can upload proposals to http://studios.amazon.com/getting-started/series, with Amazon Studios optioning one new project monthly. Projects optioned then will be tested for viability with an audience. If Amazon Studios decides to distribute a full-budget series, the creator receives $55,000 and up to 5% of Amazon’s net receipts from toy and T-shirt licensing, and other royalties and bonuses.

Projects must include a five-page description, along with a 22-minute pilot script for comedies, or an 11-minute pilot script for children’s shows. Within 45 days of submission, Amazon Studios will either extend an option on the project for $10,000 or invite the creator to add the project to the Amazon Studios site. If a project is not optioned, creators may remove their idea from the Amazon Studios site or leave it to get community feedback. 

“Amazon Studios wants to discover great talent and produce programming that audiences will love,” said Roy Price, director of Amazon Studios. “In the course of developing movies, we’ve heard a lot of interest from content creators who want to develop original series in the comedy and children’s genres. We are excited to bring writers, animators and directors this new opportunity to develop original series.”

Amazon Studios new series development is led by Joe Lewis, previously with 20th Century Fox and Comedy Central and Tara Sorensen, formerly with National Geographic Kids. Amazon Studios’ production company, the People’s Production Company, is signatory to the Writers Guild of America and to The Animation Guild, Local 839.

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