Amazon Prime Makes Streaming 'Discovery'14 Mar, 2012 By: Erik Gruenwedel
Amazon March 14 said it signed a deal with Discovery Communications enabling Amazon Prime subscribers streaming access to prior television seasons from Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science and Military Channel.
Amazon Prime is the ecommerce behemoth's $79 annual loyalty program that gives members free or discounted shipping on purchases.
TV shows include "Dirty Jobs," "Say Yes to the Dress" and "Whale Wars," among others.
The license agreement brings the total of titles available on the subscription video-on-demand platform to 17,000.
Amazon continues to shadow — albeit at a distance — SVOD juggernaut Netflix in programming license acquistions. Long considered a rival to Netflix by no less than co-founder and CEO Reed Hastings, Amazon continues to keep its cards close regarding exactly what its strategies are.
Recent scuttlebutt surrounded an Amazon job listings looking for an original content producer fueling the notion it was seeking to create possible serial programing similar to what Netflix has done with “Lilyhammer” and upcoming “House of Cards” and “Orange is the New Black,” among others.
“Amazon’s strengths are that they are super long-term [and] they keep everybody guessing, including you and including me,” Hastings told an investor group last month.