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Amazon Prime Instant Video Adds NBC Content

16 May, 2013 By: Erik Gruenwedel

SVOD rival to Netflix now has more than 40,000 programs

Amazon May 16 said it expanded a license deal with NBC Universal cable and new media distribution that adds a variety of back seasons of TV shows to its Prime Instant Video subscription video-on-demand service.

Beginning today, episodes from NBC’s dark fantasy drama “Grimm,” based on the collection of Grimm fairy tales, and USA Network’s legal drama “Suits” and serialized spy thriller “Covert Affairs,” are available for unlimited streaming access to Amazon Prime members.

Amazon includes the SVOD competitor to Netflix as a free value-add to its Prime discount shipping program.

Other programming additions available later this year and next, include  NBC’s psychological thriller “Hannibal,” based on the novels by Thomas Harris, and Syfy’s new futuristic sci-fi and drama series “Defiance.”

Other NBC programming available on Prime Instant Video includes Golden Globe nominated “Smash,” as well as Syfy drama series “Alphas,” “Eureka” and “Warehouse 13.”

Also available to Kindle FreeTime Unlimited — a platform offering unlimited movies, TV shows, books, games and apps to children — are episodes from animated series “Curious George” and “Land Before Time.”

“We listen carefully to our customers to find out which TV shows and movies they find the most entertaining,” Brad Beale, director of digital video content acquisition with Amazon, said in a statement.

Frances Manfredi, president of NBC Universal cable and new media distribution, said the agreement enables viewers to catch up on missed episodes while also introducing programming to new audiences.



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