Amazon Prime Inks Disney/ABC TV Streaming Deal31 Oct, 2011 By: Erik Gruenwedel
Amazon’s streaming service gets Disney/ABC television repurposed programming the same day rival Netflix extends a similar agreement
Amazon Oct. 31 said it signed a deal with Disney/ABC Television Group that enables its Prime loyalty members, for the first time, to stream more than 800 repurposed episodes from such programs as “Grey’s Anatomy” and “Lost.”
“We are excited to add some of the very best content available from Disney/ABC to Prime instant video," said Brad Beale, director of video content acquisition for Amazon. "This includes every episode of past seasons from … fan favorites like ‘Felicity’ and ‘Greek,’ the popular Disney Channel show ‘Phineas & Ferb’ and great animated series from Marvel.”
Marvel series in the deal include “Spider-Man,” “X-Men Evolution,” “Thor & Loki: Blood Brothers” and “Iron Man: Extremis,” among others.
Amazon Prime is a $79 annual loyalty membership program that enables users to receive one-day shipping on myriad products. The e-commerce behemoth last year began offering free streaming in an effort to combat Netflix’s burgeoning streaming business model. Interestingly, Amazon’s inaugural Disney/ABC TV deal announcement comes the same day Netflix extends a similar agreement with the Disney-owned TV network.
Beale said Amazon is working to update content selection to the nascent Kindle Fire tablet and Prime platform leading up to the holidays, and expects to have nearly 13,000 titles available in Prime instant video by early next year.