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Amazon: Original TV Pilots Top VOD Platform Activity

22 Apr, 2013 By: Erik Gruenwedel

Amazon April 22 said its slate of free original TV pilots ranked the most-watched programming on the e-commerce site’s transactional VOD platform since their April 19 launch.

The 14 programs, which include eight comedies and six children’s shows, represented eight out of 10 of the most-streamed episodes across the video service. Amazon said thousands of customer reviews have been submitted with 80% of the shows at ratings of four and five stars each.

The pilots include “Alpha House,” with John Goodman; “Browsers,” with Bebe Neuwirth; “Onion News Empire,” with Jeffrey Tambor; “Dark Minions,” penned by “Big Bang Theory” co-stars Kevin Sussman and John Ross Bowie; animated comedy “Supanatural”; “Zombieland”; “Betas,” with Ed Begley Jr.; and “Those Who Can’t.”

The pilots are available at Amazon and on the Amazon Instant Video app for Kindle Fire HD, Kindle Fire, iPad, iPhone, iPod Touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other connected devices.

The e-commerce giant is evaluating viewer responses to the pilots to determine which will receive green lights for multiple 30-minute episode runs. In addition, Amazon will assess feedback from its online panel, “Amazon Preview,” which users can join for free.

“In just a few days the pilots have received thousands of helpful and sometimes hilarious reviews. Keep the feedback coming — and help us decide which pilots will be turned into full series,” Roy Price, director of Amazon Studios, said in a statement.

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