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Amazon Not Launching Standalone SVOD Service

10 Feb, 2012 By: Erik Gruenwedel

Amazon reportedly is not planning to supplant Amazon Prime with a domestic standalone subscription service aimed at taking on Netflix directly.

Brad Beale, VP of digital video content acquisition at Amazon, told GigaOm.com earlier this week that the ecommerce behemoth has no plans to expand upon offering free streaming TV shows and movies to members of its $79 annual Prime shipping program.

Amazon Feb. 9 said it inked a content license agreement with Viacom that brought to 15,000 the number of streaming titles (mostly TV shows) available to Prime members.

Amazon, which owns by-mail disc rental service LoveFilm with 2 million subscribers in the United Kingdom and Western Europe, in December launched LoveFilm Instant — a standalone streaming service designed to take on Netflix, which bowed streaming service in the U.K. and Ireland in January.

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